Volume No. 4 Issue No.: 4 Page No.: 1077-1082 April-June 2010

 

ASSESSMENT OF PROBLEMS AND PROSPECTS OF APPLE PRODUCTION AND MARKETING IN KASHMIR VALLEY, INDIA

 

Mohmad Iqbal Reshi, Muzaffer Ahmad Malik1 and Vijay Kumar*2

1. Department of Regional Planning and Economic Growth, Barkatullah University, Bhopal, (INDIA)
2. Indian Institute of Forest Management (IIFM), Bhopal, (INDIA)

 

Received on : January 02, 2010

 

ABSTRACT

 

Apple production is the main occupation in the Kashmir valley (India). This study is an effort to assess the potential and problems faced by this sector. It is pertinent to mention that this sector provides, directly or indirectly, employment to a hollowing number of some 30 lac people. Though, this is the main occupation contributing to states GDP up to a considerable level, still it has not been provided industrial status, owing to ignorance from government side, lack of infrastructure and proper marketing channels and research and development. Study highlights the dimensions of supply chain management of apples in the valley.

 

Keywords : Apple production, Kashmir Valley, Economics, Jammu and Kashmir, Supply chain management, Marketing

 

 

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